PPC (Pay-Per-Click) advertising is a form of digital advertising where advertisers pay each time a user clicks on one of their ads. It is a crucial component of digital marketing due to its targeted reach, measurable results, and cost-effectiveness. PPC allows you to target specific audiences based on demographics, interests, behaviours, and geographical location and […]
“Your website is the window of your business. Keep it fresh and keep it exciting. ’’ What is WordPress? WordPress is the most popular website builder and content management system that anyone can access to develop any website or blog they can think of. In 2022, WordPress was the most widely used open-source program. In […]
Google’s Spam Link Algorithm: An Overview Google is always working to improve the quality of search results for its users, and part of this involves combating spam and low-quality links. In this blog post, as a leading SEO agency in Kerala, we’ll provide you with keen knowledge about Google’s spam link algorithm and how it […]
Whether they engage with you in person or online, you want more patrons. And if we’re being completely honest, we can all relate to it. Customers ought to rush to your website now that it is attractive and has content that is SEO-rich, right? No, not always. So how can you subtly and deliberately direct […]
Social media video is now having a significant moment. Adam Mosseri, who heads Instagram, stated recently on Instagram Live that videos are generating an enormous amount of online traction for all the big social media platforms. As a result, these videos would be a significant emphasis area for Instagram in the coming months. -YouTube claims […]
Imagine a phone brand. It’s pretty obvious many of you have thought about the iPhone. inc. not the phone, not Steve Jobs, the first thing that popped into your mind is the apple logo. Let’s take another example, imagine a burger- definitely, the big M has flashed through your mind or a juicy mac burger. […]
Metaverse! Ever curious where this word comes from? The sources say the term “metaverse” was coined by Neal Stephenson in his 1992 science-fiction novel “Snow Crash.” The word is a portmanteau of the prefix “meta” (meaning “beyond”) and “universe.” At the beginning of the year 2022, Metaverse rushed into our lives, as another technical advancement. […]
"In the time it took you to read this sentence, 20m emails have been sent." – John Watton. Digital marketing has changed over the course of the past two years. From exploring the proven strategies to incorporating new experiments, digital marketing keeps evolving. It is no longer the game with mere knowledge but a strategic […]
The website says a lot about the person, business, and company values. Over the past ten years, the website has become more than a necessity. Before the blooming of eCommerce in pan Asia, websites were just considered a part of the reference. Then in the later 2000s, it became a business opportunity. Moving forward, it […]
Welcome, 2022!And hope you all have a great year ahead. And as far as digital marketers are concerned, each year is an opportunity to brainstorm and cope with the new trends and changing algorithms! 2021 has been a year of a lot of changes. Facebook changed to Meta, algorithms changed, platforms changed, and above all, […]