What are the major PPC trends in 2023?

PPC (Pay-Per-Click) advertising is a form of digital advertising where advertisers pay each time a user clicks on one of their ads. It is a crucial component of digital marketing due to its targeted reach, measurable results, and cost-effectiveness. PPC allows you to target specific audiences based on demographics, interests, behaviours, and geographical location and […]
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15 Ways to Secure a WordPress Website

“Your website is the window of your business. Keep it fresh and keep it exciting. ’’ What is WordPress? WordPress is the most popular website builder and content management system that anyone can access to develop any website or blog they can think of. In 2022, WordPress was the most widely used open-source program. In […]
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How to Stay Ahead of Google’s Spam Link Algorithm

Google’s Spam Link Algorithm: An Overview Google is always working to improve the quality of search results for its users, and part of this involves combating spam and low-quality links. In this blog post, as a leading SEO agency in Kerala, we’ll provide you with keen knowledge about Google’s spam link algorithm and how it […]
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Digital Marketing with Metaverse!

Metaverse!  Ever curious where this word comes from? The sources say the term “metaverse” was coined by Neal Stephenson in his 1992 science-fiction novel “Snow Crash.” The word is a portmanteau of the prefix “meta” (meaning “beyond”) and “universe.” At the beginning of the year 2022, Metaverse rushed into our lives, as another technical advancement. […]
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Digital Marketing Strategies For Generating Maximum Leads On 2022

"In the time it took you to read this sentence, 20m emails have been sent." – John Watton. Digital marketing has changed over the course of the past two years. From exploring the proven strategies to incorporating new experiments, digital marketing keeps evolving. It is no longer the game with mere knowledge but a strategic […]
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