Inbound Marketing – Let your Customer Come to You

The success of a DIGITAL MARKETING agency lies in impressing their clients and audience. The reach of our company on the web determines how much we can contribute to our client’s requirements. 

Digital Marketing, as you all will be already knowing, is business marketing through online platforms and digital methods. There are a lot of digital marketing agencies sprouting each day into the industry as it is the simplest and cost-efficient business that can be started even at our rooms! The success of Inbound Marketing lies in being different than others. A Digital Marketer needs to have an expert strategy to create strong inbound marketing. 

First of all, let’s be clear of what is inbound and outbound marketing.

The traditional way of bringing a customer to us is through the traditional way of advertising through continued advertising, promotions, public relations and sales. This method is commonly called Outbound Marketing or Interruptive Marketing. Many people consider this annoying and less credible as we are pushing the service and information to them without actually knowing their requirement. It is just like beating in the bush hoping that we will hit the target. But, Inbound marketing can be defined as the way of bringing the customers to us by creating an impression on them through our website, logo, content, performance, SEO strategies and ranking.

The customer may be interested in creating a good logo or website for their company or they would want to do online social media campaigns. So we need to create an impression that we are the best agency that can be approached to satisfy the client needs. In short, Inbound marketing is when we create awareness about ourselves and builds trust in the customer leading them to do business with us. Inbound Marketing creates a relationship between potential customers and the company whereas outbound pushes our services to them. Now there is another type of marketing that needs a small mention – Permission Marketing.

As the phrase itself speaks, Permission Marketing is when the marketers approach us with our permission or request. For example, we sometimes subscribe to newsletters or give permission to send emails on the latest product launch or offers, isn’t it? That’s because we have given permission to market by subscribing or registering to it.

This can more a very effective marketing method as only the interested audience will be targetted and there can a higher rate of conversions. This can also create a personal relationship between the potential customer and the business. 

Now let’s get back to Inbound Marketing. 

How can Inbound Marketing bring a difference?

First of all, it is definitely the most cost-efficient marketing method. It builds a relationship and trust between us and the client. Inbound Marketing is a way of attracting, creating engagement and converting. We must initially reach the audience and create an impression in their minds, Producing creative designs, informative contents and interesting websites are some of the very important points to be noted. Good content along with creative designs and well-planned SEO and Social Media Strategies can help to generate strong Inbound Marketing. We can drive clients to us through different channels. Proper strategy building using these channels can do wonders!



The Power of Facebook Lead Generation Ads

Nowadays, Facebook lead ads are the hottest lead generation mechanism for any business or organization all over the globe. Facebook lead ads have many advanced benefits compared to any other ads. The Facebook Lead Ads user experience is composed to make it ultra-simple to fill out the form. Lead Ads permits users to exhibit interest in a product or service by submitting a pre-filled form to the promoter. The form itself fills the empty fields with the user profile data wherever possible.

Facebook Lead Ads are perfect for mobile users. Here, the businesses or marketers can make up the bulk of customers they can reach through Facebook Ads campaigns. With a few taps of the thumb, your customers can submit their details. It helps advertisers with a powerful approach to generate low-cost leads.

So, why is lead generation – and especially Facebook lead ads – so important? In this blog, we are here to take you through the world of Facebook lead ads and reveal you everything you need to know!

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Smart ways to earn backlinks to your website

“Backlinks” are one of the smartest technique of every successful SEO campaign. They are an essential part of the SEO process.

First of all, it’s necessary to sort out what a backlink is.



Backlinks are those links coming to our site from other websites. Backlinks make a huge impact on a website’s prominence in search engine results. In other words, a backlink is a link one website gets from another website. Also, related to as “incoming links,” backlinks execute their connection through external websites.

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New Strategies and Tactics of the Instagram Algorithm 2019 – Revealed!

In an attempt to increase clarity, Instagram has split down the algorithm it handles to organize content in users’ feeds.

Nowadays, you may have noticed that your Instagram content hasn’t bought a similar engagement as it appeared in the past.

This has honestly left brands questioning: what is actually working on with the Instagram algorithm?

This topic has confused marketers for years now. And that’s one of the main reasons why we decided to take on this topic of Instagram Algorithm and share some relevant insights with our readers.

In this blog, we’ll reveal the status of the Instagram algorithm as we know it. We’ll furthermore jump into some precise strategies and tactics to guarantee that you’re maximizing your organic reach as the algorithm proceeds to develop.

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Top 7 hacks for Viral Marketing

 Admit it… One and all will be having a dream of going viral on the internet. The idea behind viral marketing is to inspire people to spread your message for you. It’s been valued that an effective viral operation can have 500-1000 times more impact than what you get from regular advertisements. It is hugely powerful.
Viral Marketing is a really cool mechanism. Just imagine about it…, instead of spending an insane amount of money on newspaper ads, TV commercials, or banner ads – you spent nothing, and let your fans do all the work for you.
One of the fundamental equations of viral growth is,
                             k = e . i 
        where “e” is the efficiency of your loop and “i” is the average number of invites per user. “k” is the viral coefficient or the average number of additional users each new user brings in. If k >1, you get viral growth.


Facebook and Instagram are considered as the most engaging social media platform that digital marketers are relying on. If you are planning to start a marketing campaign in any of these platforms, this is the right time for it.
Studies show that one in five minutes on mobile phones is spent on any of these platforms. There are many factors to consider before starting your campaign on these platforms.
Why Instagram Marketing is important
Instagram studies say that
1. 60% of the people discover new products on Instagram

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