Metaverse! Ever curious where this word comes from? The sources say the term “metaverse” was coined by Neal Stephenson in his 1992 science-fiction novel “Snow Crash.” The word is a portmanteau of the prefix “meta” (meaning “beyond”) and “universe.” At the beginning of the year 2022, Metaverse rushed into our lives, as another technical advancement. […]
"In the time it took you to read this sentence, 20m emails have been sent." – John Watton. Digital marketing has changed over the course of the past two years. From exploring the proven strategies to incorporating new experiments, digital marketing keeps evolving. It is no longer the game with mere knowledge but a strategic […]
The website says a lot about the person, business, and company values. Over the past ten years, the website has become more than a necessity. Before the blooming of eCommerce in pan Asia, websites were just considered a part of the reference. Then in the later 2000s, it became a business opportunity. Moving forward, it […]
Welcome, 2022! And hope you all have a great year ahead. And as far as digital marketers are concerned, each year is an opportunity to brainstorm and cope with the new trends and changing algorithms! 2021 has been a year of a lot of changes. Facebook changed to Meta, algorithms changed, platforms changed, and above […]
2022 is going to be the ‘Year of eCommerce’. Would you believe it if we made this statement? But it is! Well, what is e-commerce? It simply refers to online shops that sell multiple products that have a particular layout and set up. They allow you to browse the products just the way you want […]
2021 is in its final quadrant and will end in a couple of months. A lot has changed around us, thanks to the Pandemic and also to our lifestyles. People have upgraded themselves and turned out to be more equipped with the latest technologies. And as time changes, the ways of marketing also should change. […]
With the current growth of internet usage in India, small and medium enterprises (SMEs) are doing almost everything they can do to keep their status above the competitors on the internet platform. Even the fish markets and car washing services are changing their business models to an online platform. Some of the SMEs have already […]