Inbound Marketing – Let your Customer Come to You

The success of a DIGITAL MARKETING agency lies in impressing their clients and audience. The reach of our company on the web determines how much we can contribute to our client’s requirements. 

Digital Marketing, as you all will be already knowing, is business marketing through online platforms and digital methods. There are a lot of digital marketing agencies sprouting each day into the industry as it is the simplest and cost-efficient business that can be started even at our rooms! The success of Inbound Marketing lies in being different than others. A Digital Marketer needs to have an expert strategy to create strong inbound marketing. 

First of all, let’s be clear of what is inbound and outbound marketing.

The traditional way of bringing a customer to us is through the traditional way of advertising through continued advertising, promotions, public relations and sales. This method is commonly called Outbound Marketing or Interruptive Marketing. Many people consider this annoying and less credible as we are pushing the service and information to them without actually knowing their requirement. It is just like beating in the bush hoping that we will hit the target. But, Inbound marketing can be defined as the way of bringing the customers to us by creating an impression on them through our website, logo, content, performance, SEO strategies and ranking.

The customer may be interested in creating a good logo or website for their company or they would want to do online social media campaigns. So we need to create an impression that we are the best agency that can be approached to satisfy the client needs. In short, Inbound marketing is when we create awareness about ourselves and builds trust in the customer leading them to do business with us. Inbound Marketing creates a relationship between potential customers and the company whereas outbound pushes our services to them. Now there is another type of marketing that needs a small mention – Permission Marketing.

As the phrase itself speaks, Permission Marketing is when the marketers approach us with our permission or request. For example, we sometimes subscribe to newsletters or give permission to send emails on the latest product launch or offers, isn’t it? That’s because we have given permission to market by subscribing or registering to it.

This can more a very effective marketing method as only the interested audience will be targetted and there can a higher rate of conversions. This can also create a personal relationship between the potential customer and the business. 

Now let’s get back to Inbound Marketing. 

How can Inbound Marketing bring a difference?

First of all, it is definitely the most cost-efficient marketing method. It builds a relationship and trust between us and the client. Inbound Marketing is a way of attracting, creating engagement and converting. We must initially reach the audience and create an impression in their minds, Producing creative designs, informative contents and interesting websites are some of the very important points to be noted. Good content along with creative designs and well-planned SEO and Social Media Strategies can help to generate strong Inbound Marketing. We can drive clients to us through different channels. Proper strategy building using these channels can do wonders!



Crawlers Of Web!

Creepy crawlers can be disgusting. Who pops up in your mind?  No one wants them, but what I am going to say next is going to surprise you. As in the animal kingdom, creepy crawlers have an essential role to play, so do crawlers have an important role to play on the internet. Let me introduce you to the soldiers of the internet, the good crawlers.

Consider this, World Wide Web has a humongous army of soldiers to keep an eye on the data of trillion and trillions of web pages and yes, you guessed it right, these soldiers are called web crawlers. Well, if you are someone who finds crawlers creepy then think again, because your web presence is entirely dependent on these good crawlers. They will crawl in to your web pages, dig in to your keywords and content and use them to build your presence on the internet. If the good crawlers snoop on your pages more, you bet they love your pages!

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Top New Trends Of Web Design For 2019

As we all know, 2018 has been an interesting year for web design. If 2018 taught us anything, it’s that designers are not hesitant to explore the exotic. We all have observed a lot of advancements in technology that helps us connect better with our users and the order of fresh and new practices that drove the boundaries of what is possible on the web.

  • Grid-breaking layouts
  • Colourful gradients
  • Captivating motion
  • Unique illustrations, and many more…

In today’s world, there are about 1.5 billion websites working on the worldwide web. In web designing, the one thing which stresses the website owners the most is the bounce rate. Website Bouncing is when a user leaves your website without much interaction on it. Read More

Smart ways to earn backlinks to your website

“Backlinks” are one of the smartest technique of every successful SEO campaign. They are an essential part of the SEO process.

First of all, it’s necessary to sort out what a backlink is.



Backlinks are those links coming to our site from other websites. Backlinks make a huge impact on a website’s prominence in search engine results. In other words, a backlink is a link one website gets from another website. Also, related to as “incoming links,” backlinks execute their connection through external websites.

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Defining and Delivering Digital Marketing Services in Qatar

With successful projects in Kerala, Digital Buddha is also focusing on providing its services to clients in Qatar. Acknowledging the ethical values and cultural norms of Qatar our skilled team ensures in generating well researched and high-quality services to potential clients. We understand our client’s needs and study the market carefully to make sure that we deliver what is demanded and desired at an affordable rate.

These are some of the main services we provide to our Qatar clients: Read More