"In the time it took you to read this sentence, 20m emails have been sent." – John Watton. Digital marketing has changed over the course of the past two years. From exploring the proven strategies to incorporating new experiments, digital marketing keeps evolving. It is no longer the game with mere knowledge but a strategic move focusing on the big picture.
Even small businesses can afford to ignore emerging trends in digital marketing. It’s essential to determine how a specific direction may impact the digital marketing landscape and business performance.
Online shopping has become more diverse in 2021, and ethnic minority shoppers prefer a more inclusive approach. The purpose of digital marketing is changing from just measuring click-through rates to contextualizing emerging trends and reaching out to their target audience for a variety of reasons.
Here are a few strategies for 2022 – That can generate maximum business with digital marketing
- Focus on personalization
Personalization will never go out of trend. KPIs and other digital marketing tools will continue to play an essential role in targeted marketing. To run effective advertising campaigns, personalized targeting has become a key component to communicating with the target audience. A successful ad is made up of all the elements that enable businesses to tell a story and deliver value.
With the advent of digital marketing, entrepreneurs and small businesses will have to be more critical and examine previous efforts. The more precise language of an ad conveys the brand’s confidence and intent. The more unafraid a brand is about its message, the more likely it will be chosen.
- Deliver experience over advertisements
It is time to rethink how you interact with your customer. There is a saying in digital marketing, well good marketing will never feel like marketing for the customer. Rapidly spending on offline marketing with ages-old copywriting is no longer gaining attention.
Considering the significant consumers are the Gen Z and the millennials, hereafter inclusion is the quickest way to their hearts. Inclusion of culture, gender, and everything woke is about.
An advertisement should be powerful and deep enough so that the customer willingly want to spend their time on your ad. Brands that can deliver such an experience will make a loyal customer base. No matter what others bring to the table, on a retargeted ad can make a large group stick with you.
Delivering experience over the advertisement is the hardest. You need an extensive team with proper research and planning. Many at times this also backlashed. Minor inconvenience through cultural appropriation can taint your reputation forever.
For example, there are issues with cultural appropriation every year in many fashion shows on the runway.
- Growth of Linkedin
Compared to other social platforms, LinkedIn is less about selling or marketing your products and services. The obvious hard-sell, spamming, and blatant promotion of your business is highly disapproved on LinkedIn. This is why it is important to have a marketing strategy specific to the platform. LinkedIn marketing is different from Facebook marketing since the network has a diverse audience.
Sprout Social reports that business marketing on LinkedIn generates 277% more leads than Facebook marketing alone. According to survey results, 80% of social media leads generated by B2B marketers come from LinkedIn. LinkedIn has the potential to take your business to the next level when used correctly.
- Create highly targeted connections and customers. Identify and connect with people that valuable to your business over personal. Build a list with potential customers and slowly build the list.
- Keep yourself on the customer’s radar. Make sure you are visible to your potential clients. Always be in reach of them.
- Build an email marketing list. Build an email marketing list after building enough connections on LinkedIn.
- Make use of sponsored updates. Businesses can pay to have their post appear on an individual’s LinkedIn feed through sponsored updates. It offers demographics similar to other social platforms’ pay-per-clicks and pay-per-1,000 impression
- Publish high-quality content. Quality content can be highly targeted and can accomplish two goals. In addition to educating others, it identifies you as a thought leader in the sector
- Bring your employees to life. Make sure you have all of your employees create and complete a LinkedIn profile, including photos, a job history with their responsibilities, and professional connections.
- Do not try to sell hard. Keep up-to-date on the latest trends on LinkedIn like you would any other form of marketing. Be noticed on LinkedIn by being ‘discovered’ rather than being interrupted. Inbound marketing and content marketing are best suited in Linkedin.
- Connect first, then build relationships. Know that LinkedIn is a social network that allows professionals to connect. Besides connecting with prospects, strategic partners, referral partners, and other business owners, business owners should network. Business owners can decide how to nurture specific relationships as a result of those connections once they are made.
- Power of Metaverse
Despite the ambiguity of the concept for the “metaverse,” which as of yet exists largely as a loose web of 3D gaming platforms, virtual reality environments, and augmented reality experiences, major brands such as Nike, Gucci, and Disney have shown a commitment to it.
In addition, they aren’t the only ones. This year, employment in the metaverse industry was up 400% even without Facebook going all in and changing its name to Meta. The overall market for the metaverse is expected to grow by over 44% over the next seven years.
There are many reasons why this technology has such a profound impact on people, including how they work, play, learn, socialize, shop, and generally communicate with each other.
- Optimization for voice search
It might surprise you to learn that more than 70% of people with one or more activated digital assistants prefer to use voice commands to perform tasks rather than type them.
SEO is similar to voice recognition in its basic approach. Digital marketing efforts will be more categorical and objective with the help of automated assistants. There is no denying that voice search continues to gain popularity, whether it is through Cortana, Alexa, Google Assistant, or Siri. It is becoming more common for users to speak directly to a dedicated digital assistant rather than typing.
The spotlight will be on a new type of keyword and phrase that is being used in daily life. Digital marketers can target more accurate voice search results for their campaigns and increase SEO efforts by using voice recognition technologies.
According to Google, voice recognition in digital assistants is close to 95% accurate. However, they will use more natural long-tail keywords than generic ones based on voice recognition.
What future holds
With digital marketing, small businesses and entrepreneurs can now maximize their ROI and launch effective ad campaigns. The effectiveness of digital marketing will increase over time, allowing companies to maximize AI, SEO, AR, and VR tactics.
As of now, many digital marketing trends are unlikely to pan out in the years to come. In contrast to traditional marketing, the new wave of digital marketing boils down to customer behavior. It goes without saying that new strategic digital marketing efforts will enable businesses to establish new standards.