Welcome, 2022!
And hope you all have a great year ahead.
And as far as digital marketers are concerned, each year is an opportunity to brainstorm and cope with the new trends and changing algorithms! 2021 has been a year of a lot of changes. Facebook changed to Meta, algorithms changed, platforms changed, and above all, the pandemic itself started new variants!
So as we step to 2022, let’s look at how it is going to be!
No, we are not talking about the new variants of COVID!
- Meta is everywhere
Yes, Metaverse is going to grow beyond, just like its name. There is no way digital marketers can avoid Meta. Marketers should begin to look for opportunities for their business in these spaces. Through Meta, we can now access the fantastic world of advanced audiovisual power, front-facing cameras, accelerometers, gyroscopes, and multi-touch screens have tremendously improved the scope of Virtual worlds accessibility. Now, the up-gradation of digital marketing business to this virtual world will be the target of every digital marketer.
Yes, Metaverse is going to rule!
- Influencer Marketing – The age-old wine!
Influencer marketing had its position in this industry from day 1. And it has still not gone outdated. Instead, it has aged stronger ad wiser, just like wine! They will continue to grow (even for B2B).
Why?
People trust people more!
Yes, in a study conducted, it was proven that people tend to follow others, research, and want to see content related to them.
They watch and read content from the sellers but often tend to turn to someone they know for a 2nd opinion.
And how personal can advertisements go?!
- Marketers get more strategic.
Digital marketing, as you know, is a skill that anyone with basic knowledge can learn. Its scope and employability have risen over the last few years. But what makes each digital marketer different is their strategy. Marketers need to think strategically to focus on what drives their business growth. The best strategy wins business and produces results!
- LinkedIn is growing, growing, growing.
The potential of LinkedIn is still left unexplored by many. They continuously launch new features that drive better results for businesses and pages. Marketers should go all-in on LinkedIn. It allows you to have an online personal brand that makes you visible to potential customers.
- SEO is less game and more integrated.
Marketers should focus less on SEO and more on excellent user experience. As search algorithms have continuously become smarter and more contextual, marketers need to focus less on SEO’s “hacks” and “tricks”.
Google’s algorithm is getting better at recognizing content with the most relevant and reliable information. To stay relevant, marketers should provide a user experience that customers want, or their content will be less visible. Providing high-quality content that is helpful to internet users is the best hack to win the SEO matches in 2022
- Experiences are the new social currency
People have spent almost 3 years of their life amidst the pandemic, lockdowns, and restrictions. These years have witnessed a change in the online culture of people. Consumers now choose to spend their time and money on enjoyable experiences that enrich their lives. They seek such content. And with the monetization of it, each follower, likes, comments, shares and views are valuable for brands. For that, the contents they provide should be curated well.
- Digital jobs continue to grow.
As we discussed before, Digital Marketing has become a skill that anyone can learn, and the best will survive. Marketers should upskill to stay relevant, and leaders should have digital upskill plans for their organization.
The same goes for every other digital skill. Many online platforms have increased access to online education and skill-building. Everyone has access to the same set of theories, but implementing them makes the real difference.
- Websites get faster.
Marketers must make sure their website is optimized. Let us all agree that websites, especially eCommerce, have boomed in the past few years. There is high competition for sales as well as for google ranking. And website loading speed is one of the critical factors affecting ranking. Also, with more options, customers can quickly get bounced if the website takes longer to get loaded.
- Less is more.
Marketers should get more focused and aim to do fewer things better. Trying out all the strategies you know over a single project will not yield results. And never expect overnight results. It’s no sorcery.
2022 is going to witness a lot of changes in every arena. And it is also going to unlock a great many opportunities in the digital field. Staying updated and going with the flow is essential to survive!