A logo is the face of any company which is imprinted into the minds of your customers. It creates a unique brand identity for the company which nourishes its business. So it is one of the main things to be taken care of in the initial phase. A logo can be an ambassador of the company which will represent the company in all its future endeavours. And it should stand out among all other things.
So, we can say that Logo Designing is the Arrangement of Brand in a Creative Design and Effective Format using Graphical Ideas.
Having an eye-catching logo makes half of the marketing easier. The logo itself will speak a lot about the personality of the company. And there are many things to take care of before creating any logo. The first challenge of the graphic designer is, to sum up, the personality of the company to the logo.
For that we need to know a few things;
- What is the personality of the company?
- What do we want our customers to know about us?
- How can we be unique among our competitors?
The designer and the company must have strong communication and understanding between them and should openly discuss how can they portray the company in the best way.
Once we list these things, we can move to the technical side of the creation, which is totally in the hands and minds of the designer. The creativity and technical knowledge of the designer help to convert the communicated ideas into a crisp logo.
How to be an out of the box designer?
Any creative work is the borderless and limitless arena of opportunity. We cannot set any fixed protocol for creative work. An out of the box Designer is someone who finds ideas in the simplest of things and takes into a whole new perspective. A designer first needs to picture things in his mind and then bring that picture to the canvas.
What makes you a star designer is how you use your talent to convince the idea you are trying to communicate to your audience. And that itself is your biggest challenge as you will have an ‘n’ number of different minds to convince. So you are a champion if your design satisfies all your audience as well as your client.
Now how will you choose the right elements for your design?
- Always follow the GOLDEN RATIO
1:1.618 is the magic dimension between elements. This makes the design aesthetically soothing to the viewers.
- Never use more than 3 COLOURS in the logo
Colours are more than just visual beauty. They have a lot of emotions and inner-meanings in them. So choosing the right colour for the logo can do wonders. But one thing that should be taken care of is that the logo should not be flooded with a lot of colours. Restrict the colour combination to 3 or less than 3 to give a standard look and feel.
- FONT and TYPOGRAPHY
How you portray the words also is important in the logo. Typography should be unique and suitable for the whole idea.
A logo will have a story to tell. Our logo definitely has one. If you closely observe the logo of Digitalbuddha, you can see letters B and D hidden in the logo which are the starting letters of the keywords of the company. You can figure out a man with a laptop also. But all these factors make the logo more relatable to the company. The entire soul of the creative ideas of the entire company lies in the logo. So it is important to make your logo the striking part of the company. Once you fix the logo to the minds of people, then the logo will say your story for you.