2021 is in its final quadrant and will end in a couple of months. A lot has changed around us, thanks to the Pandemic and also to our lifestyles. People have upgraded themselves and turned out to be more equipped with the latest technologies. And as time changes, the ways of marketing also should change.
Everybody knows that you can market your business and products by putting up posters and hoarding on city traffic and signing up for ads in the local paper, but what about having some more modern marketing strategies in your hand? It is high-time we upgrade our own marketing techniques too. But few questions about these techniques need to be addressed first.
Modern Marketing for Business
Let’s start with the 4 Ws – What, When, Why, and Where of Modern Marketing?
According to the definition by Google, “Modern marketing is the ability to harness the full capabilities of the business to provide the best experience for the customer and thereby drive growth. Philip Kotler is known around the world as the “father of modern marketing.” Customer is, and will always remain the King in every business. And they remain loyal to the brands which meet their expectation levels and provide the best each time.(which may sound Impossible but can be managed)
And knowing the customer and getting a step ahead of their needs is the key point of effective modern marketing.
As you know, the number of internet users has boomed in the past year and so has the opportunities & scope of modern marketing. Modern Marketing is mainly online and internet media-centered. And that is exactly where you need to put your business to drive growth and profit. ‘NOW’ is the best time to start if you haven’t started it yet. Whether you are a business owner or an active user of an online platform, you must adapt to the competitive and evolving changes in the world of marketing. Moreover, these methods are cost-effective, save time and reach a wider and targeted audience.
Let us discuss a few methods of Modern Marketing
Micro-Moments are those moments in Marketing where you need to foresee the demands that your customer may have and keep the solution handy for them. According to Google, micro-moment marketing revolves around intent-rich moments. In these moments, users turn to a device, like a tablet or a smartphone, to act on a specific need. A need can include going somewhere, plus knowing, doing, or buying something. And if you have the answers to their queries, you can easily draw their attention to your service or products and thus create a business conversion.
- Affiliate Marketing
Affiliate Marketing is a budding rockstar in Digital Marketing. It is an advertising model in which a company pays others (e.g – bloggers or influencers) to advertise their products and services and generate sales. Affiliates place ads or market the products or services on their website, app, or blog. As the number of Bloggers, vloggers and influencers have increased post the pandemic, the scope of this type of marketing has sky-rocketed
- Email Marketing
No. Not Spamming their Mailbox with a lot of junk mail. Strictly NO! Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. Here, we need to be specific in choosing the audience. Our emails must be tailored to suit their needs and requirements.
- Content Marketing
Content is always the King in Marketing.It is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings, and generating audience interest. Once you start providing meaningful content to the customers, they start believing you and your brand.
- Influencer marketing
Have you noticed that the number of social media celebrities and influencers has increased over this period of time? Influencers are those individuals who can ignite a spark in the minds of a number of people. Unlike other Mass Marketing methods, Influencer Marketing is a form of marketing in which places focus on influential people rather than the target market as a whole. It identifies the individuals that influence potential buyers and orient marketing activities around these influencers.
- Video Marketing
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Thanks to Reels and other Video Creating Applications, 81% of businesses are now using video as a part of their digital marketing strategy. Live videos account for 13% of total traffic.
- Conversational Marketing
A good open conversation helps people to trust us even more. And the same is the psychology behind Conversational Marketing. It is a method of engaging with website visitors and converting leads via dialogue-driven activities. Essentially, it is all about connecting your marketing activities directly with the sales team, ideally through one platform, so the user has a smooth journey down the process.
- Social Media Marketing
Social Media Marketing is not a new thing to discuss. It is the most inevitable part of modern marketing. Like the Quote says, “Brands that ignore social media…will die. It’s that simple.”
- Search Engine Marketing
“Lead people with what they want.Yes that is all about Search Engine Marketing. Let Google or your Search Engine push your brand to the customers. And with the right timing, strategies, and planning, Google will never let you Down!
Implementing Modern Marketing techniques to your business is a need of the hour and the most intelligent strategy to boost your business. They anticipate unmet consumer needs, identify opportunities they didn’t know existed, and reveal subtle and addressable customer pain points. To make sure that marketing spending, technology, and processes are all managed to deliver maximum impact and efficiency, the best companies must foresee the new techniques and move accordingly.