Social media video is now having a significant moment. Adam Mosseri, who heads Instagram, stated recently on Instagram Live that videos are generating an enormous amount of online traction for all the big social media platforms. As a result, these videos would be a significant emphasis area for Instagram in the coming months.
-YouTube claims to have a user base of over two billion people.
-Every day, a billion hours of Youtube clips are seen.
-As per Hubspot, customers like to learn about products and services through videos, with 72% preferring to do so.
-Approximately 80% of video advertisers claim that video has helped their revenues, while 84% of consumers claim to have purchased products or services after seeing a video.
Through these data points, it is evident that you must use social media channels for advertising your company. To be effective in marketing, you must communicate your information to the right people at the right time and through the appropriate channels. Your clients spend a lot of time online in today’s society.
The takeaway: It’s time to begin producing video content if you want to develop online.
Here are a few reasons that depict the sheer importance of incorporating social media videos in your marketing strategy:
Videos are great for high-engagement
You may have recently spotted video material inside the first ten seconds of logging onto any social networking platform.
It shows that video material often outperforms most algorithms since it holds a viewer’s interest for longer periods. That’s why video content on Instagram gets more interaction than any other post — Tweets with video receive ten times the amount of engagement as those without.
Social media networks offer new features and a boost embedded in their algorithm to promote the adoption of videos. Instagram Reels, for example, are extensively promoted on the platform, making them one of the finest growth hacks available. You can use an online video trimmer to cut your long-form video into palatable parts to increase your brand’s engagement to create high-quality reels.
Videos turn viewers into brand loyalists
Because video educates, persuades, and entertains, it’s the ideal medium for turning leads into devoted customers. You can captivate your target market’s focus and make a fantastic first impression with the correct video content. The idea is to use the appropriate hook and then follow up with incredible stuff that keeps them involved in what you’re saying.
You may utilise videos to show people behind-the-scenes footage, tell them about your products, and make announcements. They become personally interested in your brand for your products or services when they see actual people behind your brand. Furthermore, videos are the quickest way to absorb information, ensuring connection with your target demographic. Videos have shown to be more engaging than textual blog posts.
You can give your viewers a deeper insight into what your brand stands for instead of just telling them. This can be done better with the help of visuals and music as compared to text. As a consequence, customers are more likely to engage with your company. You’re missing out on a wonderful way to help your brand grow if you don’t incorporate social media videos for your business.
Video helps your viewers build trust in your brand.
Video is in high demand among mobile users.
Your competition is now aware of visuals and social media’s influence on your audience. People in the current world don’t merely consume material through smart TV displays or desktop computers. Your clientele loves viewing information anytime, anyplace, since the emergence of mobile devices, from phones to tablets. More individuals are watching videos on the move, thanks to the popularity of Bluetooth earphones. Everyone is frequently seen viewing videos as they:
-Carry on with their everyday routines.
-Wait for the first appointment to begin.
-After a hard day, unwind at home.
-While at work, take a break.
-While utilising the treadmill in the gym.
It’s a More Personal Approach to Reaching Out to Your Audience
Consumers want to learn more about the businesses and artists they follow than ever before, and video is among the most efficient methods. Using video material to show the personalities of your brand may help humanise your company and foster a richer, more emotional relationship between you and your customers.
It’s also a terrific method to personalise your product offering, which is far more relevant (and compelling) than a collection of static photographs. Using tools like video trimmer, you can trim down a long-form video into different bits that appeal differently to different buyer personas. So, for example, if your video shows your product having cost-saving features and technical superiority over competitors. Then, you can trim it and show the cost-saving bit to price-sensitive viewers and the technical superiority bit to your tech-savvy viewers.
Throughout the day, people check their social media pages. And they react swiftly to any intriguing piece they come across, as the numerous platforms make it simple for anyone to express their thoughts. As a result, it’s no surprise that videos have such a profound impact on viewers. You need to start making excellent videos for social media if you want to generate leads and turn them into loyal customers.