The website says a lot about the person, business, and company values. Over the past ten years, the website has become more than a necessity. Before the blooming of eCommerce in pan Asia, websites were just considered a part of the reference. Then in the later 2000s, it became a business opportunity. Moving forward, it also holds the sign of credibility of your business in the digital world. All credible and legit companies in the world now have their websites. It proclaims the value they are upholding, their story following eCommerce. Consumers are busy and smart. If you have an outstanding website, the following will spice up your website.
- Don’t tell, share
Visuals and interactions that surprise and engage people with your message are crucial to inspiring them. By 2022, you will see more background video and animation that will help you engage your visitors’ minds and add gentle motion to the page, thereby decreasing bounce rates and helping them connect with your message. Adding micro-interactions and micro-animations also contributes to the life and energy of pages. A subtle yet visible addition helps your visitors notice a level of detail they may not be able to articulate but which makes you stand out. Animations are especially useful for illustrating complex concepts and processes simply, digestible. While it can be overused, You can display your message much more effectively with simple and refined animations than words.
- Simplicity is the key
Building roadblocks to customer engagement isn’t a viable strategy for growing a company. It should be all about fewer words, soothing colors, vivid imagery, and apparent calls to action in 2022. It is expected that page design will shift toward lighter weight experiences that encourage deeper exploration rather than putting everything on the first page. Instead of complex conversations that leave visitors feeling overloaded with information, simplified messaging will entice visitors to want to learn more.
- Know your customers
Suppose you have an excellent website you build with the best graphic designers in the city but still facing issues with customer engagements. In that case, the underlying problem is that you made the website for yourself but not for your customer. It is equally relevant to endorse and withstand the brand identity, but it should also make leads for your brand.
For example, one of the luxury brands in the world with years of heritage in the fashion industry- GUCCI, has recently come up with something that is appealing to its young customers. After the rise of covid 19, the number of people purchasing from the luxury brands has declined. The majority of the luxury brand customers are people from the working class. When this struck off their business, Gucci came up with a mind-blowing idea.
Since the virus is still chilling outside, people switch to online massively. The boom of TikTok, reels and shorts began. There is an option available on the Gucci website. You can virtually wear the clothes at a reduced price and post the picture anywhere. No matter how long their physical stores are closed, they will always be in business. Knowing your customers is the first step of upgrading your website.
- Strong sense of place
This era is sensitive about identities. They proudly uphold it and accept diversity at the same time. Any website should be screaming their affirmation to the identities and culture from the content to the designs. This shows your business withstanding the values and appreciating their place. If possible, add the local language translation to your website to make it feel more at home. Add stories about the location you are hailing and always find space for appreciation for your culture. Include graphics that can be relatable to the culture and location
- App-like experience
Most eCommerce websites offer customers an app-like experience. Like the earlier times, customers don’t tend to download applications. Despite this mindset, the website you produce must have a mobile-application like interface. This will make the customer more satisfactory, and the user-friendly interface will yield more leads.
- A Note for designs
- Scope of narrative visualization Narrative visualization is also known as Scrollytelling. It is the kind of visual effects that strive to captivate audiences, serving them engaging content on a silver platter. An arrangement of visual elements, arranged chronologically, conveys an idea to visitors. The ability to read a book at your own pace is now a reality on websites, too, since they can be easily navigated and controlled to show content engagingly based on the understanding that each user is unique.
- Nostalgia-Never gets old Recent trends have revolved around nostalgia – people wishing to recall and reminisce on the past. After becoming increasingly uncertain and battling COVID-19 for two years, individuals (among them web creators) search for more comforting experiences.
This approach gives a more analogue feel by using classic image filters, retro fonts, blurriness, grain, textures, soft lighting, and pastel colour palettes. It slows down things through typography and imagery. These are a few examples of designing techniques used successfully in the present situation.
- Kinetic Typography Another beautiful trend that has been added to the previous trend is Kinetic Typography, which is rapidly evolving with new techniques. Web designers use this method today in a variety of ways. In the past, animation was the go-to for telling a story, but typography is now the new go-to.
A page’s appearance can be enhanced by using moving text that establishes a tone, draws the eye, and highlights important information. The advent of animated opening titles in feature films began in the 1960s, replacing static text.
Future belongs to the innovative
Websites are evolving at every inch and square. Being open to innovative change is the first step to growth; over-relying on SEO won’t help anymore. More user-friendly and inclusive websites will always find their way to the top despite the google rankings.
Our research uncovered various trends – from addressing your identity to softer muted color palettes, creating nostalgia and using high contrast color schemes. With 2022 marking the beginning of the Metaverse, web design will find itself at the brink of something new.