CASE STUDY

Celebrity Makeup Artist

How Social Media Marketing Helped Celebrity Makeup Artist
To Generate 5X Revenue

Overview

Pragya is a personal brand cum Makeup Artist service provider based in Kerala. An experienced and well-trained makeover stylist and offers personalised makeovers for every occasion.

Objective

But when we first met her, she had difficulties to understand the best methods to market her business and communicate her point of difference. It was very evident that she was feeling at a loss and really needed help to market and grow her business. Let’s see how Digitalbuddha’s marketing has helped the makeup artist Pragya, to 5X her annual revenue, attract more new customers, get clear on her point of difference and enhance her social media channels.

Problems from the end of the Client

Pragya didn’t have a clear picture of what set her and her business apart from other makeup artists, and it is a crowded market. She really wanted to generate minimum revenue from her local area. And she wasn’t confident with her brand story or branding.

Her aims were

  • To onboard new clients especially for wedding occasions and photo-shoots.
  • Increase the fan follower base of the Instagram and Facebook page
  • Brand awareness in the targeted locations.
  • Brand positioning in the target market.

Reach out to the potential consumer base in the above the line segment of marketing.

Solution

Our Digitalbuddha team planned to market personal branding. The first thing we tackled for Pragya was to present a photo-shoot of her work and tweak her social media. We had to showcase some photos in the makeup gallery to highlight the good make-up works of Pragya. Then, we had to craft her point of difference and core message. Next was market research on her ideal clients. We hatched a marketing plan and already the DK, Makeup By Pragya business is booming.

These were some of the strategies we tried.

  • Carried out competitor research to understand the demand of the business on social platforms
  • Enhance and Optimize brand page on Facebook and Instagram.
  • Create a unique post style to attract the audience.
  • Editing and Publishing reels on famous trends with popular music and hashtags.
  • Designing personal brand identity logo.
  • Boosting Facebook/Instagram posts with a targeted audience, age group and gender to increase reach and generate inquiries.
  • Giveaway, Brand Collaboration & Influencer Marketing.
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RESULT

Pragya got the opportunity to work on some fantastic partnerships with reputed Malayalam magazines like Vanitha, Grihalakshmi etc and also for some celebrities for their cover photo shoot. All of which has resulted in amazing results with her revenue growth and helped her to achieve her goal to become a celebrity makeup artist!

  • CLIENT : Pagya DK
  • INSTA-ID : @pragyadk
  • SERVICE PROVIDED : Social Media Marketing
  • CLIENT INDUSTRY : Makeup Artist

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