TECHCARE QATAR
How an Apple Devices Servicing company achieved a 317% increase in Revenue!!
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Digitalbuddha’s Continued Efforts Resulted In:
OVERVIEW
Techcare is a complete mobile and digital gadget service center in Qatar. They mainly focus on repair, replacement and services of iPhone, MacBooks, Android mobiles, Laptops and other Apple products. They have been active in the industry for the past 5 years. They offer the best and expert home based services for the digital gadgets.
OBJECTIVE
Techcare started its business in 2017 and they were facing steep competition among Apple Service centres in Qatar. With the help of the Digitalbuddha team, the company developed a plan to deliver on aggressive sales goals for the 12 months. They completely relied on the Digitalbuddha team to create and manage all digital advertising campaigns, as well as to guide search engine optimization (SEO) strategies aimed at enhancing brand positioning, increasing brand visibility online, and raising awareness within their target market (Qatar). They also wanted to redesign their website as it was not serving the requirements of a service provider website. Ultimately, the goal was to secure incremental revenue increases for Techcare Qatar, quarter by quarter, using a mix of digital marketing strategies.
SOLUTIONS
To meet strategic objectives, the Digitalbuddha team started with a mix of targeted strategies that would be monitored and refined, removed, or replaced always based on the data on a quarter-by-quarter basis. Though the mix of strategies was slightly modified each quarter, it was broadly comprised of the following: outstanding customer support.
Social Media Marketing
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Google Search Ads
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Google Display Ads for Branding
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SEO for Google organic ranking
Complete on-page search engine optimisation of the page included several steps like keyword research with more focus on the location Qatar, listing of the company in directories, backlink building, local SEO strategies like Google My Business etc. All these steps contributed to the overall SEO ranking of the website in the first page.
Website Development
We redesigned the website with all required features. We recommended and executed customer support software to provide outstanding customer support.
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RESULT
The Digitalbuddha team understood where to focus and expand resources to maximize reach and revenue.
This included a greater focus on social media campaigns, which saw a 127% increase in revenue generation and an increase in quality customers, as well as Google Search Ads, Display ads, and SEO, which saw a 193% increase in revenue.
Techcare was following traditional method to handle and serve their customers, but the Digitalbuddha team introduced the apt customer supporting software which made them more professional and they could stand out from competitors.
- CLIENT : Tech Care
- URL : www.techcare.qa
- WEBSITE FOCUS : Lead Generation
- SERVICE PROVIDED : SEO, Social Media, PPC, Web Design, Web Development
- BUSINESS TYPE : Business to Consumer
- CLIENT INDUSTRY : Apple Service Center